Curating a marketing mix
Curating a marketing mix to inspire your audience is critical for customer acquisition, growth and retention. After all, it’s your business brand, so own it. But to clarify, we can help with all that of course.
Why does marketing mix matter and what are we talking about?
Why does this matter and what are we talking about? In short, let’s assume you started a business years ago. For example, we’ll pretend you created a fancy version of an otherwise common place widget. Perhaps you were tired of the regular widget because it lacked the fashionable spark you associate your stellar taste with.
At this point, you were feeling pretty proud of yourself and decided to loop in a couple trusted friends for kicks and giggles. To your surprise, your confidants were like, “YES! Where did you get this widget?”
To your surprise, your confidants were like, “YES! Where did you get this wonderful widget?”
Of course, your wheels started spinning. Meanwhile, you began imagining yourself as one of those entrepreneurs the cool kids were always podcasting about. Further, maybe you even knew a couple venture capitalists that would invest.
To your surprise, not only did you raise a round of funding, but you also got connected with resources to scale the manufacturing and distribution of your golden widget. Furthermore, your widget got a little local press, but marketing mix was still far from top of mind.
“Well, look at you,” your friends said partly in jest, but mostly with loads of love and a touch of envy.
“Well, look at you,” your friends said partly in jest, but mostly with love. On the other hand, you found yourself pondering less exciting issues like how many widgets to make. Certainly, your target market would be folks exactly like you, right? That is to say, if you simply identified people with similar taste, it would be a matter of basic math. That would also make for a very narrow and manageable marketing mix, too. Right on.
Of course, the speed at which everything happened started to worry you. perhaps you even wondered if your family and friends were right about keeping that day job. To sum it up, the excitement faded and reality showed up to officially label you a business person. In conclusion, you were now responsible for operations which entailed the following: a bunch of new acronyms, employees that required HR legalese, consistent production, supply chain management, sales forecasts, and, wait for it, marketing mix.