Curating a marketing mix to inspire your audience is critical for customer acquisition, growth and retention. After all, it’s your business brand, so own it. But to clarify, we can help with all that of course.

Why does this matter and what are we talking about? In short, let’s assume you started a business years ago. For example, we’ll pretend you created a fancy version of an otherwise common place widget. Perhaps you were tired of the regular widget because it lacked the fashionable spark you associate your stellar taste with.

At this point, you were feeling pretty proud of yourself and decided to loop in a couple trusted friends for kicks and giggles. To your surprise, your confidants were like, “YES! Where did you get this widget?”

To your surprise, your confidants were like, “YES! Where did you get this wonderful widget?”

Of course, your wheels started spinning. Meanwhile, you began imagining yourself as one of those entrepreneurs the cool kids were always podcasting about. Further, maybe you even knew a couple venture capitalists that would invest.

To your surprise, not only did you raise a round of funding, but you also got connected with resources to scale the manufacturing and distribution of your golden widget. Furthermore, your widget got a little local press, but marketing mix was still far from top of mind.

“Well, look at you,” your friends said partly in jest, but mostly with loads of love and a touch of envy.

“Well, look at you,” your friends said partly in jest, but mostly with love. On the other hand, you found yourself pondering less exciting issues like how many widgets to make. Certainly, your target market would be folks exactly like you, right? That is to say, if you simply identified people with similar taste, it would be a matter of basic math. That would also make for a very narrow and manageable marketing mix, too. Right on.

Of course, the speed at which everything happened started to worry you. perhaps you even wondered if your family and friends were right about keeping that day job. To sum it up, the excitement faded and reality showed up to officially label you a business person. In conclusion, you were now responsible for operations which entailed the following: a bunch of new acronyms, employees that required HR legalese, consistent production, supply chain management, sales forecasts, and, wait for it, marketing mix.

Let’s just pause here to apologize for this patronizing, over simplified example of a start up scenario. Also, please note that “marketing mix” means different things in different contexts. However, we chose to use this term broadly because we think it works to describe the noise in marketing.

Now, let’s jump ahead to present tense. Hello experienced and responsible business person cautiously running Fancy Widget Company with confidence. Moreover, congratulations on your company’s revenue growth to date as you should be proud. Respectfully, we’ve worked with some super smart business leaders that ran themselves ragged and made difficult sacrifices to keep their companies going. Therefore, we do understand that you and your leadership team paid some dues and your pride is earned.

As a marketing agency, we’d be fascinated to find out how you did it and what worked to bring you so far.

So, as a marketing agency, first we’d be fascinated to find out how you did it and what worked to bring you so far. Furthermore, we might wrap up discussions at that time by thanking you for sharing valuable insights and be on our way the wiser for having met your team. Indeed, we might even ask for a podcast interview if you’d be so kind.

On the flip side, if it’s not entirely clear what exactly is working or how, we’d be intrigued and have some follow up questions. For example, we’d ask if your business strategy consists of an inspired marketing mix that connects with an array of customers to convert them into loyal fans?

You get the idea. Consequently, if you recall curating meticulous music mix tapes for friends as a young one, it’s possible you’ve drawn a comparison to creating a meaningful marketing mix. Certainly, that is entirely unrelated and irrelevant here. However, we just couldn’t help but mention the elephant in the room. Undoubtedly, mix tapes were once a great medium for sharing culture and connecting with peers. But mediums change by the minute, and I digress.

The point is that researching your customers to build out an inspired and impactful marketing mix is one of the primary services LossRisk marketing agency provides. In short, maintaining a thriving company requires leadership to keep a keen eye on KPIs such as: customer acquisition, lifetime value and retention. Yep, we get that. So, how’s all that working out with your sales and marketing efforts? Is your business marketing mix remaining relevant or just lost in the noise of social motion commotion?