The Spotify playlist delay
We asked ourselves if creating a Spotify playlist that will surely get zero followers should keep our lead designer from launching this brand agency’s website. Likewise, we also thought our designer of choice was kidding when they said that was the hold up. So, we promptly called a stand up meeting to ask for an explanation. As a result, they provided the team with the following level headed response.
Playlist passion was no power move.
Greetings team. When approached to lead design efforts for the LossRisk branding and marketing strategy, I immediately agreed to join and invest my time. Of course, I was flattered considering I’d be working with such a talented, collaborative group of experienced specialists. Furthermore, you have not disappointed. In fact, this brief time we’ve spent building a brand and translating it into a minimum viable product has been a refreshing joy.
In short, we’ve cobbled together a business model, strategy, style, campaign concepts, channel collateral and a simple web property. So, we’re prepared to begin automated lead generation on our terms. Similarly, bootstrapping this business with little financing forced us to rely on each other’s skills in ways that built trust. Most importantly, we’ve remained focused on the substance that will connect with our ideal clients. That is to say, none of us would dream of wasting each other’s time let alone a prospect’s time.
Vivid hallucinations to blame for playlist hold up?
Having said all that, the question at hand is about a playlist holding up the launch of our initial efforts. During our sprints, I’ve been collecting brand insights and listening to loads of music while consuming too much caffeine. But, we all know this is status quo for marketers, so nothing new in that regard. On the other hand, one evening I hit a wall of fatigue with such force that it sparked vivid hallucinations reminiscent of one of Dostoevsky’s short stories. Mock me if you must. But, when you’re done, please gather yourself and humor me for a moment.
Mock me if you must. But, when you’re done, please gather yourself and humor me for a moment.
In particular, I awoke from my over caffeinated, design induced stupor still struck by wild visions. To clarify, I was surrounded by future marketing meta mediums and lifetimes of Spotify playlists swirling into rhythmic cacophonies. Further, “The Dream of a Ridiculous Man” specifically came to mind in my hyperbolic state. Meanwhile, as you all can imagine, I headed straight for the shower to wash off my exhaustion and reset my spirit to its default self deprecating settings.